Desjardins Group shuts down FairSquare Realty, blames slow housing market
FairSquare Group Realty, which was previously called Purplebricks, cited the slowdown in the housing market for its shuttering.
“The decision to cease the operations of FairSquare was not an easy one,” Desjardins spokesperson Chantal Corbeil said in an e-mail.
“We have [made] efforts to promote FairSquare activities, but the rapid deterioration of the housing market and its business model do not allow us to continue operations,” she said.
The country’s real estate market has slowed significantly since the Bank of Canada made a series of interest-rate increases, which raised borrowing costs. The volume of home resales has plunged and January’s activity was the lowest since the Great Recession. Prices have fallen for 11 straight months and the typical home price is now 15-per-cent below peak values in February of last year.
FairSquare’s demise is reminiscent of what happened to Purplebricks and its British-based owner. Purplebricks exited Canada after it failed to gain traction with its ambitious international expansion plan. The online brokerage competes with traditional brokerages on price by offering a flat-fee as opposed to commissions typically paid to real estate agents.